Toys R Us

Written By Aya Hamdan

“R” Brands - Toys R Us private label brands I supported:

  • Learning World - Science/ STEM category in children education 

  • Home Depot - Home Improvement Role Play – Licensed

  • Animal Planet - Animal Themed Toys, Programming Inspired – Licensed 

  • Fast Lane - R/C vehicles and vehicle play

  • Developed 25 new SKU’s (Fast Lane) triggering $20 million in additional projected sales revenue for Fall 2016

  • Traveled to Hong Kong and China to explore new product opportunities and enhance current assortment

  • Liaised with factories in China to oversee cost saving product adjustments, product specifications, quality control and order fulfillment

  • Enhanced collaboration and synergy between cross functional departments (China Sourcing Office, Brand, Packaging, Production Management, Quality Assurance and Buyers)

  • Analyzed market segments and build long term strategies to ensure future growth of business

  • Flex PLM- Super User - Guided team members through the launch and implementation of Flex PLM (Product Lifecycle Management)

  • Identified and build system enhancements and/or processes to ensure data and business integrity

  • Mentored my “buddy” to help them strive in their new role as an assistant product manager

Aya Hamdan
Previous

LittleBits